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Custom App Development

Custom Coaching Apps | Built for Your Practice | CoachGrid
Custom App Development

Your clients deserve more than
someone else’s platform.

Generic platforms cap your retention, limit your delivery, and put your brand inside someone else’s box. We build apps that are completely yours. Your methodology. Your brand. Your clients’ experience.

$7,500

Templated

~$10,000

With AI Coach

$25,000+

Fully Custom

Kirsten Davis

Kirsten Davis

Lead Architect, CoachGrid

“The coaches who come to us for custom apps aren’t looking for another tool. They’re ready to build an ecosystem their clients live in.”

✓ Former software engineering team lead
✓ Mastery Method trained coach
✓ Certified Somatiq breathwork facilitator
The real cost of generic

Your delivery system is capping your growth.

You’ve built something worth scaling. The bottleneck isn’t your coaching. It’s the infrastructure holding your delivery together.

Client retention suffers when the delivery experience feels disconnected and generic.
Your team is managing too many platforms, tools, and logins. The ops overhead scales with the chaos.
Template platforms can’t reflect your actual methodology. The experience your clients get isn’t the experience you designed.
Your premium positioning doesn’t match the off-the-shelf feel of the platform your clients experience.
LTV stays flat because there’s no native path for clients to move into your next offer.
Kirsten Davis

Built by Kirsten Davis

Kirsten led engineering teams in the software industry before building CoachGrid. She knows the difference between technology that looks good in a demo and technology that holds up when 500 clients are using it simultaneously. Every app she builds is architected for reliability, growth, and real-world use.

Engineering team lead Mastery Method coach Breathwork facilitator
The process

Three steps from vision to launch.

You bring the vision. We handle the architecture, the build, and the delivery. Your team handles adoption.

1

Discovery and Architecture

We go deep on your business model, your delivery methodology, your client journey, and your team’s workflow. We don’t start building until we understand how the app needs to work for everyone involved.

2

Build and Iteration

We build your app to spec. You demo it throughout the process, provide feedback, and request refinements. Nothing ships until it’s right.

3

Launch and Handoff

You review the final product, approve it, and launch. We provide full documentation and onboarding support so your team can manage it confidently from day one.

What this actually changes

The business case for a custom app.

This isn’t a nice-to-have. For coaches at scale, the right delivery infrastructure directly affects revenue, retention, and team efficiency.

Client LTV

Clients stay longer when they live in your world.

When your next offer is discoverable inside the app they already use, upsells feel like natural progression rather than a pitch. LTV increases without any additional sales effort.

Team Efficiency

One system your team actually understands.

Stop onboarding new team members to six different platforms. A custom app consolidates delivery, community, scheduling, and content into one place your team can manage from a single dashboard.

Brand Authority

Premium positioning requires a premium experience.

Every touchpoint in your app reflects your brand, your language, your design. Clients feel the quality of what you’ve built before they even start the content.

Whatever your business model needs, it’s buildable.

One-time purchases, tiered memberships, cohort programs, 1:1 portals, group delivery, hybrid models. We architect the monetization into the app itself so clients can discover, purchase, and access everything you offer without leaving.

Built for your niche

Choose your focus area.

See specific examples of what we build for coaches in your space. These are starting points. The real build starts with a conversation about what you actually need.

Confidence
Career
Executive
Business
Wellness
Relationship
Financial
Productivity
Life Transition
Spiritual
Holistic
Health & Fitness
Parenting
Academic
Recovery
Branding
Remote Work
Neurodivergent
Self-Worth
Investment tiers

Three ways to build with us.

The right tier depends on where you are, what you need, and how custom your methodology is. We’ll help you identify the right fit on your strategy call.

Templated

CoachGrid Template App

$7,500
Your brand on a proven framework
  • Core delivery features built and configured
  • Full brand customization (colors, fonts, voice)
  • Course, community, and scheduling modules
  • Native payment and upsell flows
  • Team dashboard and client management
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Most requested

With AI Coach Capabilities

~$10,000
Everything in Templated, plus an AI layer
  • Everything in the Templated tier
  • AI coach trained on your methodology
  • Personalized prompts and check-ins at scale
  • Intelligent content recommendations
  • Coach in the pocket, 24/7 for every client
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Fully Custom

Built From the Ground Up

$25,000+
Your exact vision, no compromises
  • Everything in the AI tier
  • Proprietary features unique to your methodology
  • Custom integrations with your existing stack
  • Published on Apple and Google stores
  • Dedicated architecture and project management
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Ready to build?

Let’s talk about what your practice actually needs.

You bring the vision. Kirsten brings the technical depth. We figure out together what to build and what it would take to build it right.

Book a Strategy Call with Kirsten

No pitch. Just a real conversation about whether this is the right move for your business.