Stop guessing.
Start building
with judgment.
You opened Lovable thinking this would take an afternoon. It’s been three weekends. Stack Equity gives you the strategy, technical foundation, and real developer support to build something that holds up.
with confidence.
it’s knowing what to trust.
Modern AI tools will let you build something. They won’t tell you when it’s wrong.
Every fix reveals two more issues. Every “quick build” becomes a rabbit hole followed by an avoidant loop. The gap isn’t intelligence or even access to the right tools. It’s starting with the right foundation and then knowing exactly what you’re looking at and how to fix it - whether the tool hands you something that works or something a little more on the half-baked side.
“It works.”
But you don’t know why. Or what it depends on. Or the level of laugh-so-I-don’t-cry headache one little update can cause. Or the securi… we can stop there - you know the feeling.
“I know what I’m looking at.”
You onboard new clients and teammates with confidence. When something feels off, you know exactly what to say to bring it back into alignment. Credit usage drops. Output and quality go up.
The program
Stack Equity
A 12-week container for people whose current system halfway works — whether that’s Kajabi, a no-code experiment you pieced together, or a course platform plus three other tools taped together with Zapier. You’ll leave with something custom that’s yours, and the skillset that gives you full control over the output.
Grounded strategy
We’ll turn the idea in your head into a solid product plan, built for success and sustainability, rather than a list of features you leave AI to interpret.
AI coding support
Learn what to use, when to use it, and how to get more out of every credit, so you move faster without outsourcing the foundations that make a product hold up.
A real developer
Get hands-on review of what you’re building, feedback you can act on, and someone to call when you’re stuck and don’t know what you’re looking at.
How it works
Build in the room.
Learn as you go.
Live, practical, and capped at 10. Bring the thing you are actually trying to make.
Plan before you touch a tool.
Define requirements and organize them into a framework built for success — not just a feature list you hope will work together.
Get the foundation live.
Kirsten gives you the baseline prompt, sets up your agents, and gets the base of your app live in Cursor. This is the session everything else builds on.
Keep building with someone in your corner.
Weekly drop-in calls for bugs, prompts, model recommendations, pivots, and refactor checks. Come for your slot. Stay for everyone else’s.
What you’ll learn
Twelve modules from product to launch. The part that gives you a point of view — not just generated output.
- 01Product judgment
The difference between working and good — and how users decide in the first 30 seconds.
- 02Journey + adoption
Map the user journey end to end. Design for the outcome, not just the feature.
- 03Choosing your stack
Web app vs. PWA vs. app-store app, evaluated for your specific build.
- 04Architecture + patterns
Foundations that can grow, instead of something that quietly breaks.
- 05Data + integrations
Model your data first. Learn APIs, REST, MCPs, and how apps talk to each other.
- 06AI, security + launch
Prompt with intent, protect user data, test what you built, and take it live.
This is for you if
You’re ready to finish one idea.
- You’re comfortable in the tools, but keep losing hours to rabbit holes.
- You’ve tried Lovable, Base44, a freelancer, or all three — and still aren’t confident in the result.
- You want control over your tech, not another platform deciding what’s possible.
- You’re willing to bring real, in-progress work into the room.
This isn’t for you if
You want to hand it off.
- × You want someone to build it for you and disappear. That’s a custom build.
- × You’re looking for a self-paced library you’ll watch someday.
- × You aren’t ready to make decisions about the thing you’re building.
The person in your corner
Good judgment is a technical skill.
Before AI could write a line of code, I was already doing this for a living. I led software development teams on multi-million-dollar projects, sitting with CEOs and CTOs to untangle what actually needed to happen next.
While everyone else chased the most technical, advanced, intricate solution, I was the one willing to grab the basics, keep the critical details, and let go of perfection to get to market first.
I’m not the developer who’s going to tell you that you can’t build your own software. You clearly can. You’re already trying.
Investment
One program.
Two ways in.
Group
The full process, live feedback, and a room of people making meaningful things.
$7,500 after September 28 · or 3 × $1,833
- 12-week live program
- 120-minute build day
- Weekly drop-in support calls
- Full 12-module curriculum
- Alumni calls available after week 12
VIP
The closest thing to having a developer working alongside you for the full 12 weeks.
$10,000 after September 28 · or 3 × $2,750
- Everything in the core program
- Dedicated 90-minute onboarding
- Six biweekly 1:1 calls
- Direct build review with Kirsten
- Priority support for your specific build
You’ll need a Cursor subscription for your build. Estimated usage is $60–$200/month, separate from your program investment. Klarna is available at checkout.
Is this just Lovable, Base44, or another no-code platform?
No. We assemble a real tech stack around what you are actually building. You will learn how the pieces fit together, where the tradeoffs are, and how to avoid inheriting one platform's ceiling dressed up as a feature.
Do I need to know how to code?
No. You need to be willing to build. The curriculum starts with the foundations, and the live support exists to catch you before a gap in understanding turns into a three-day rabbit hole.
What if I already started a project and it is messy?
Bring it. We will look at whether it makes sense to keep building on what you have or start fresh with a stronger foundation. Either way, you are not starting from zero on your understanding.
What will I have at the end of 12 weeks?
A live, working build that is hosted and functional, plus the judgment and repeatable process to keep building past this program without starting over every time something breaks.
What happens after the cohort ends?
You keep your build, obviously. Alumni can continue attending live calls for $500/month as they keep building what comes next.
Next cohort · October 12
You already have the drive.
Let’s give it structure.
What you’re missing isn’t more tools. It’s the judgment to know what to trust — and someone in your corner when you don’t.